MARKETING STRATEGY

Marketing Objectives
Our overall advertising and promotional objectives at VTEC MEDICAL CO., LTD are;
Acquire clients and generate sales.

  • Position ourselves as the market leader.
  • Increase company awareness and brand name recognition in the world.
  • Sway clients from competitors to our website
  • Collect market research to create immediate and long-term marketing plans

MARKETING STRATEGIES OF VTEC MEDICAL CO., LTD

Every business no matter its level requires marketing in order to thrive and this is why we have set aside a budget for marketing our company. Marketing is vital for the growth of any business because not only does it generate revenue and boost a company’s growth, it also allows the companies to generate interest and increase awareness amongst its target market. The marketing strategies we would draft for our Company are ones that would allow us to penetrate the target market and gain a huge share.

Before drafting our marketing strategies, we will conduct a thorough marketing survey using accurate data that will allow us to understand our target market and create effective marketing strategies. We will leverage on conventional and unconventional means of marketing our brand to all our existing and potential customers. The marketing strategies will create and will allow us to have a marketing budget that we will channel to the right use.

We have also empowered our marketing executives to also draft the right strategies that should be in line with our corporate policies and goals. They will modify or remove ineffective strategies so that we do not waste money using the wrong channels to market our Company.

The followings are the marketing strategies, whichVTEC MEDICAL CO., LTD will adopt:

  • Utilizing friends and family to promote awareness for the business
  • Leveraging social media platforms to buildawareness
  • Engaging in social media giveaways
  • Active involvement in local events, parties, and other activities that can promote our products and web-sales
  • Getting online reviews


  • Sharing our expertise freely but consciously
  • Expanding our networks of contact and prospective clients
  • Leverage digital marketing platforms such as using Social media like Facebook, Twitter, Instagram, Tumblr, etc. – by creating pages on these social media channels and flooding them with creative contents, stories, and testimonials.
  • Utilizing Google AdWords
  • Engage a professional script writer to create fascinating promotional scripts and ad copies for advertisement
Search engine optimization – we will use keywords related to our business so that our company will appear on search result.

PRICING STRATEGY

Although we will be providing servicesof the highest quality and professional standard only, they will still represent excellent value for their prices. Our pricing system is based on what is obtainable in the industry. We do not intend to hike prices. We will be flexible with our prices as they are subject to change at any time. We will keep a close check on competitors and charge a more affordable fee than what they charge to continue serving our clients. We will not compromise the standard of our services in a bid to sell at an affordable rate. Our pricing model has been crafted to generate a fair return on investment while not being a barrier to entry for the average consumer based on their geographic location.

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